In 1998 when living in Sun Valley near Cape-Town my ceiling nearly collapsed because of the amount of sand that had been blown in under the roof tiles. Capetonians call it “The South-Easter” A strong, persistent, onshore wind, whipping up beach sand and driving it into every conceivable nook and cranny. The entire city gets a thorough sand blasting.
In Cape Town city centre the wind becomes an incessant gale force as it is channelled and accelerated through the buildings. Cyclists and pedestrians struggle to see through the flying grit and keep their balance. The South-Easter can howl continuously for days.
Locals have nicknamed it “The Cape Doctor.” It also brings with it a beautiful mantle of cloud which gracefully rests on Table Mountain. Kite surfers and windsurfers welcome the strong steady wind and can be seen skimming across the waves at incredible speeds. But most of all when the wind dies down fair weather descends on the Western Cape and the air is crisp and clean for all.
The legendary Cape Doctor clears all pollution and pestilence.
Turbulent times present challenges but there are silver linings during the process and the satisfaction of having clear skies and clean air is mighty sweet.
When the fear of change, the unknown and the prospect of having to make sacrifices are preventing people from moving forwards, a well-articulated story could make all the difference. I’ve seen it work time and again by leaders like Barack Obama and Steve Jobs. Sometimes even a simple anecdote will do. Claims made in stories must be backed up but a story will provide the inspiration. Inspiration is the fuel for motivation, a key to unleash latent potential and the sauce to make a vision happen.
If you aim at creating something extraordinary and making it clear and understood, contact me on +32 498 523 649 on how to put business storytelling to work in your organisation.