Last Thursday in sensational style Elon Musk unveiled the Tesla electric truck. After driving the futuristic truck into full view of the audience he stepped out from the driving seat amid enthusiastic cheers-worthy of a rockstar. At first he seemed bit overwhelmed and not knowing what else to do threw his arms in the air. As the audience quietened down he got rolling with his presentation extolling the virtues of his new truck. He did not disappoint and the truck appeared to give birth to a sleek new roadster. Using feisty language and adding a dash of exaggeration he made his point, “The point of doing this is just to give a hardcore smackdown to gasoline cars,” and went on to say, “Driving a gasoline sports car is going to feel like a steam engine with a side of quiche.”
His language is hip, peppered with humour and he makes lofty claims which leave little room for interpretation. Musk has shown he is Mr. Sustainable and a guy who walks his talk. If all he did on stage was burp he would probably get a rapturous applause. He opts to use playful language and colouful metaphors. Before the unveiling of the truck he tweeted, “This will blow your mind clear out of your skull and into an alternate dimension.”
His passion and vision are clearly reflected in his speech and reveals his adventurous personality.