Tag: Feedback

Workshop: Storytelling Essentials for Effective Communication.

Workshop: Storytelling Essentials for Effective Communication.

A Practical Workshop on Business Storytelling.

Stories are about life and the life experience. Using stories, anecdotes and vignettes to clarify your message is a way to fast track a positive engagement with your audience. Human brains have a story listening mode, when activated it makes it devilishly easy for a speaker to captivate the attention of an audience. The term used is, “suspension of disbelief”. It is like getting the entire audience into a light hypnotic state in which they become more than ever attentive and receptive. This workshop reveals storytelling essentials and guides participants on a creative journey. Using practical exercises, examples and personalised feedback participants are able to find, structure and deliver a complete story for a specific purpose.  For a qualitative experience the workshop is limited to a maximum of 12 participants.

In Part 2 at a later date attention will be given to creating subtle nuances in a story to increase the depth of audience engagement to make a story sure to stick.

Workshop Part 1.

Purpose:  Find, structure and deliver a story to illustrate a specific message.

What you will learn: Sourcing stories, where to get them. Story construction and flow. Methods to create a spell binding effect. Delivering for maximum impact.

Benefits:  Engage the audience by creating an experience. Inspire, motivate, persuade and leave a lasting impression. Bring ideas and concepts into a form that is easy to understand and remember.

Who should attend: Leaders, Change Makers, Teachers, Trainers, Managers, Facilitators, Conference and Seminar speakers.

When: Friday 10th of November 2017. 14:00-18:00.

Where: ICAB. Rue des Pères Blancs/Witte Patersstraat 4, 1040 Brussels.

What participants say: “Excellent evaluations given for the exercises.”

“A practical , visual and engaging workshop.”

“Easy to follow structures with good examples.”

Register:  Eventbrite: Book your place here.





How to Give Constructive Feedback for a Speech.


Helping a speaker to refine and improve their public speaking skills requires paying close attention and listening carefully.

When evaluating a speech keep in mind that the primary goal of the exercise is to empower the speaker, to acknowledge their strong points and give practical tips on how to improve. The overall tone of your critique should give value to the speaker’s efforts by being helpful and constructive. It is a personal opinion on how you experienced the speaker’s performance. Avoid speaking on behalf of the audience.

Discuss with the speaker beforehand if there are any points for which they would like special attention. Ask for some background information and what are their objectives Remember the speaker’s name and use it.

An effective critique can be structured using the following criteria:




Attitude: Did the speaker portray a confident attitude and begin by capturing the audience’s attention? Was the delivery rushed or did it have an agreeable pace and rhythm? How did you feel about the speaker’s stage presence? Keep a look out for authenticity and credibility. Did the speaker show that he/she is knowledgeable about their subject and was the topic relevant to the audience?

Construction: Was the speech well-structured with a clear introduction, body and conclusion? Were the ideas ordered logically and were there smooth transitions which allowed the audience to assimilate all that was being said? At the end of the speech were you able to simply define the purpose of the speech? If visual aids were used were they used appropriately, were they clearly seen and how did they add value to the speech?

Expression: Expression is the driving force behind the speech. What sort of hand gestures, facial expressions and movement on the podium did the speaker display. Did the speaker use vocal variety to add substance to his/her delivery? Most importantly, what was the emotion that the speaker conveyed?

Note down points while the speaker is talking so that at the end you can formulate your observations into a coherent structure. Select only the most relevant points. Restrict your recommendations to areas where it is clear that with a slight adjustment the speaker can make a significant improvement.

Keep your critique compact and beneficial. Demonstrate your recommendations with specific examples. Be candid and don’t give praise where it is not due.

Conclude by telling the speaker what you liked most about their speech and offer praise for their efforts. Reflect on how you can improve on gaining mastery in giving constructive feedback and continually strive to improve your observation skills.