Tag: message

Elon Musk Drives His Point Home.

Elon Musk Drives His Point Home.

Last Thursday in sensational style Elon Musk unveiled the Tesla electric truck. After driving the futuristic truck into full view of the audience he stepped out from the driving seat amid enthusiastic cheers-worthy of a rockstar. At first he seemed bit overwhelmed and not knowing what else to do threw his arms in the air. As the audience quietened down he got rolling with his presentation extolling the virtues of his new truck. He did not disappoint and the truck appeared to give birth to a sleek new roadster. Using feisty language and adding a dash of exaggeration he made his point, “The point of doing this is just to give a hardcore smackdown to gasoline cars,” and went on to say, “Driving a gasoline sports car is going to feel like a steam engine with a side of quiche.”

His language is hip, peppered with humour and he makes lofty claims which leave little room for interpretation. Musk has shown he is Mr. Sustainable and a guy who walks his talk. If all he did on stage was burp he would probably get a rapturous applause. He opts to use playful language and colouful metaphors. Before the unveiling of the truck he tweeted, “This will blow your mind clear out of your skull and into an alternate dimension.”

His passion and vision are clearly reflected in his speech and reveals his adventurous personality.

To Gain Clarity-Remove Clutter

To Gain Clarity-Remove Clutter

In 1998 when living in Sun Valley near Cape-Town my ceiling nearly collapsed because of the amount of sand that had been blown in under the roof tiles. Capetonians call it “The South-Easter” A strong, persistent, onshore wind, whipping up beach sand and driving it into every conceivable nook and cranny. The entire city gets a thorough sand blasting.

In Cape Town city centre the wind becomes an incessant gale force as it is channelled and accelerated through the buildings. Cyclists and pedestrians struggle to see through the flying grit and keep their balance.  The South-Easter can howl continuously for days.

Locals have nicknamed it “The Cape Doctor.” It also brings with it a beautiful mantle of cloud which gracefully rests on Table Mountain. Kite surfers and windsurfers welcome the strong steady wind and can be seen skimming across the waves at incredible speeds. But most of all when the wind dies down fair weather descends on the Western Cape and the air is crisp and clean for all.

The legendary Cape Doctor clears all pollution and pestilence.

Turbulent times present challenges but there are silver linings during the process and the satisfaction of having clear skies and clean air is mighty sweet.

When the fear of change, the unknown and the prospect of having to make sacrifices are preventing people from moving forwards, a well-articulated story could make all the difference. I’ve seen it work time and again by leaders like Barack Obama and Steve Jobs. Sometimes even a simple anecdote will do. Claims made in stories must be backed up but a story will provide the inspiration. Inspiration is the fuel for motivation, a key to unleash latent potential and the sauce to make a vision happen.

If you aim at creating something extraordinary and making it clear and understood, contact me on +32 498 523 649 on how to put business storytelling to work in your organisation.