Tag: Understanding

Public Speaking:  A Soft Skill That Needs a Solid Structure.

Public Speaking: A Soft Skill That Needs a Solid Structure.

Pace, coupled with a clear structure  is the secret to putting complex ideas into a format that is easy to understand.

Proper pace is needed as there is a delay between the words being spoken and the time it takes for them to be absorbed and understood.  Attention to diction and pronunciation helps to achieve a suitable pace. The narrative must be interspersed with pauses to give it space and allow it to breathe.

A structure that follows a sequential and logical format will free the minds of your audience to follow and be absorbed in what you are saying.

Here is an example of a structure that could be used  when you are unexpectedly asked to, “Say a few words,” on a topic you are familiar with but only have 10minutes to prepare.

Structuring Your 2 mins Speech. 

 Intro:

State:                           Your claim/argument/point of view/stance.

Explain.                      Why? Validate your claim.              .

 Body:

Main Point :               The essense of what you are saying.

Support material for main point: (Backup your claim with facts, statistics, quotes or stories).

  • Point 1:              Reinforce your claim with evidence.
  • Point 2:
  • Point 3:

 Conclusion:    

Wrap it up with a skillful conclusion. Reinforce your message in a memorable way.

An example of the structure being put into practice.

State: Paragliding is the most amazing thing you could ever do.

Explain: Who would like to fly like a bird? Leonardo Da Vinci did. In the 1500’s he designed and built some magnificent flying contraptions but was not quite able to realise his dream. Today anyone can learn to fly. Simply enroll for a beginners course at a paragliding school and within a week you’ll be doing a solo flight from a height of 800metres.

Main Point: Paragliding  is a skill which requires understanding and collaboration with the forces of nature. The air that surrounds us.

  • It brings with it an appreciation and respect for Nature.
  • Being in the mountains is beautiful and healthy.
  • The camaraderie. With my licence I could go to places like New Zealand and join up with groups going out for a weekend of camping and flying.

Conclusion: Paragliding besides being exhilerating requires total awareness to what is going on in the present and the ability to adapt to an ever changing invisible force-The Wind.

If you aim at creating something extraordinary and making it clear and understood, contact me on martin.jugmans@gmail.com or +32 498 523 649 on how to put business storytelling to work in your organisation.
To Gain Clarity-Remove Clutter

To Gain Clarity-Remove Clutter

In 1998 when living in Sun Valley near Cape-Town my ceiling nearly collapsed because of the amount of sand that had been blown in under the roof tiles. Capetonians call it “The South-Easter” A strong, persistent, onshore wind, whipping up beach sand and driving it into every conceivable nook and cranny. The entire city gets a thorough sand blasting.

In Cape Town city centre the wind becomes an incessant gale force as it is channelled and accelerated through the buildings. Cyclists and pedestrians struggle to see through the flying grit and keep their balance.  The South-Easter can howl continuously for days.

Locals have nicknamed it “The Cape Doctor.” It also brings with it a beautiful mantle of cloud which gracefully rests on Table Mountain. Kite surfers and windsurfers welcome the strong steady wind and can be seen skimming across the waves at incredible speeds. But most of all when the wind dies down fair weather descends on the Western Cape and the air is crisp and clean for all.

The legendary Cape Doctor clears all pollution and pestilence.

Turbulent times present challenges but there are silver linings during the process and the satisfaction of having clear skies and clean air is mighty sweet.

When the fear of change, the unknown and the prospect of having to make sacrifices are preventing people from moving forwards, a well-articulated story could make all the difference. I’ve seen it work time and again by leaders like Barack Obama and Steve Jobs. Sometimes even a simple anecdote will do. Claims made in stories must be backed up but a story will provide the inspiration. Inspiration is the fuel for motivation, a key to unleash latent potential and the sauce to make a vision happen.

If you aim at creating something extraordinary and making it clear and understood, contact me on +32 498 523 649 on how to put business storytelling to work in your organisation.